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Książka From Monopoly to Competition George David Smith

From Monopoly to Competition

The Transformations of Alcoa, 1888-1986

Autor: George David Smith
Język: Angielski
Oprawa: Miękka
Wydawca: Cambridge University Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
212.37 zł
When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-e...

Informacje o książce

Autor
George David Smith
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2003
strony
592
EAN
9780521527095
ISBN
0521527090
Enbook ID
02033836
Wydawca
Cambridge University Press
Waga
893
Wymiary
153 x 229 x 36

Pełny opis

When Charles Martin Hall patented the process for refining the metal in 1886, it was far from self-evident that the new technology would be a business success. Problems involving the technology had to be solved. Capital and a labour force were needed. The most pressing entrepreneurial dilemma was the need to develop markets for what was then a novelty product. George David Smith examines how Alcoa met these problems, with special attention to innovation, from Alcoa's beginnings through its development into one of the most successful monopolies in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book then analyzes the undoing of Alcoa's monopoly by war and antitrust, and examines how the firm adapted to evolving forms of oliogopolistic and global competition.

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