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Książka From Me to We Ricardo Ernst

From Me to We

How Shared Value Can Turn Companies Into Engines of Change

Autor: Ricardo Ernst, Jerry Haar
Język: Angielski
Oprawa: Twarda
Wydawca: Springer Nature Switzerland AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
143.62 zł
Shared value is a management strategy in which companies find business opportunities in social probl...

Informacje o książce

Autor
Ricardo Ernst, Jerry Haar
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2021
strony
209
EAN
9783030874230
ISBN
3030874230
Enbook ID
37080189
Wydawca
Springer Nature Switzerland AG
Waga
512
Wymiary
155 x 235 x 18

Pełny opis

Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on "giving back" or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more.This book takes the concept of shared value to the next level, with the concept of "Me to We" (also abbreviated as "M2W") and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value.Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past.Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.

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