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Książka Franchising Hospitality Services Alison Morrison

Franchising Hospitality Services

Autor: Alison Morrison, Conrad Lashley
Język: Angielski
Oprawa: Twarda
Wydawca: Taylor & Francis Ltd
Dostępność: 50 % szansa
Przeszukamy cały świat
998.07 zł
''Franchising in the Hospitality Industry'' provides an overview of the issues, debates and challeng...

Informacje o książce

Autor
Alison Morrison, Conrad Lashley
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2016
strony
296
EAN
9781138148734
ISBN
9781138148734
Enbook ID
13822161
Wydawca
Taylor & Francis Ltd
Waga
710
Wymiary
156 x 234

Pełny opis

''Franchising in the Hospitality Industry'' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

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