Menu
Sprawdź status swojego zamówienia
Skontaktuj się z nami
Książka Focus Group Dynamics Muhammad Amir Adam

Focus Group Dynamics

Autor: Muhammad Amir Adam
Język: Angielski
Oprawa: Miękka
Wydawca: LAP Lambert Academic Publishing
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
183.76 zł
The book details the fundamentals of focus group research which are an important aspect of marketing...

Informacje o książce

Autor
Muhammad Amir Adam
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2017
strony
108
EAN
9783330032941
Enbook ID
15843746
Wydawca
LAP Lambert Academic Publishing
Waga
180
Wymiary
150 x 220 x 6

Pełny opis

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Możesz być zainteresowany

Our World Readers: Young Cu Chulainn, Athlete and Future Warrior

Crandall
41.14 zł

Some Desperate Glory

EGREMONT MAX
76.72 zł

Klienci, którzy kupili tę książkę, kupili również

Testament de Louis XVI

Louis XVI
56.49 zł

Gedanken uber die Nachahmung der griechischen Werke in der Malerei und Bildhauerkunst

Johann Joachim Winckelmann
73.69 zł

Commerce Des Toiles Bleues Dites Guinees, de l'Industrie Francaise de Pondichery

DUCHON-DORIS-J-P
64.12 zł