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Fine Line - How Design Strategies Are Shaping the Future of Business

Autor: Hartmut Esslinger

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

95.39 zł

A story of business transformation and a guide to creative strategies for designing a better busines...

Informacje o książce

Autor

Hartmut Esslinger

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2009

strony

208

EAN

9780470451021

ISBN

0470451025

Enbook ID

04883656

Wydawca

John Wiley & Sons Inc

Waga

406

Wymiary

164 x 236 x 21

Pełny opis

A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization's competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design's role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy. Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's original Trinitron television, and Lufthansa's brand and fleet image. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.

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