Książka Finally Human Bob Hutchins

Finally Human

Using digital media to restore culture and better our world.

Autor: Bob Hutchins
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
40.81
How does marketing and advertising impact the human spirit in a noisy, content-saturated world? Bett...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
164
EAN
9781945178917
ISBN
1945178914
Enbook ID
12519174
Waga
227
Wymiary
152 x 229 x 9

Pełny opis

How does marketing and advertising impact the human spirit in a noisy, content-saturated world? Better question: How should it? As brands, businesses, and organizations, how do we turn something as uninteresting or even at times offensive as "advertising" into an enriching experience for our audience? How can we use our digital tools and social environment to restore people-leaving them better than we found them? Finally Human explores these questions and offers solutions through proven strategies and thoughtful case studies. With the tools in this book, you will learn how to enhance the humanity of those around you, while also communicating your brand's message in a powerful and irresistible way that resonates with your audience.

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