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Książka #FAIL Matthew Yeomans

#FAIL

Autor: Matthew Yeomans
Język: Angielski
Oprawa: Miękka
Wydawca: Lulu.com
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
50.97 zł
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another...

Informacje o książce

Autor
Matthew Yeomans
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
122
EAN
9781471615238
ISBN
1471615235
Enbook ID
42122779
Wydawca
Lulu.com
Waga
189
Wymiary
152 x 229 x 7

Pełny opis

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!

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