This book features the latest research in the area of immersive technologies, presented at the 7th International Extended Reality (XR) Conference held in Lisbon, Portugal in 2022.Bridging the gap between academia and industry, it presents the advancing state of the art in augmented reality (AR), virtual reality (VR), extended reality (XR) and Metaverse and their applications in various industries such as business, marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.The volume comprises a collection of research papers of prominent AR, VR, XR and Metaverse scholars from around the world. Presenting the most significant topics and latest research outputs within the field of augmented reality, virtual reality, extended reality and Metaverse which are valuable to academics and practitioners alike.