Książka Export Practice and Management Alan E. Branch

Export Practice and Management

Język: Angielski
Oprawa: Miękka
Wydawca: Chapman and Hall
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
212.57
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice"...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1993
strony
456
EAN
9780412415302
ISBN
0412415305
Enbook ID
04605849
Waga
720
Wymiary
235 x 159 x 30

Pełny opis

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

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