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Experience Design - A Framework for Integrating Brand, Experience, and Value

Autor: Kevin Farnham

Język:

Oprawa: Miękka

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

101.16 zł

Bridge the gap between business and design to improve the customer experience Businesses thrive when...

Informacje o książce

Autor

Kevin Farnham

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

240

EAN

9781118609637

ISBN

1118609638

Enbook ID

01339055

Wydawca

John Wiley & Sons Inc

Waga

448

Wymiary

228 x 153 x 12

Pełny opis

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are Chief Strategy Officer and CEO of Method respectively, a design company that solves business challenges through design thinking to create products, services, and experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

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Experience Design - A Framework for Integrating Brand, Experience, and Value

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