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Książka Evolving Business Models Thomas Bieger

Evolving Business Models

How CEOs Transform Traditional Companies

Autor: Thomas Bieger, Christoph Franz, Andreas Herrmann
Język: Angielski
Oprawa: Miękka
Wydawca: Springer International Publishing AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
210.80 zł
This book addresses the core challenges currently faced by traditional companies. In the age of digi...

Informacje o książce

Autor
Thomas Bieger, Christoph Franz, Andreas Herrmann
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
219
EAN
9783319840529
Enbook ID
20119119
Wydawca
Springer International Publishing AG
Waga
454
Wymiary
155 x 235 x 13

Pełny opis

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

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