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Evolving Business Models

How CEOs Transform Traditional Companies

Autor: Christoph Franz, Thomas Bieger, Andreas Herrmann

Język:

Oprawa: Twarda

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-13 dni

310.95 zł

This book addresses the core challenges currently faced by traditional companies. In the age of digi...

Informacje o książce

Autor

Christoph Franz, Thomas Bieger, Andreas Herrmann

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2017

strony

219

EAN

9783319489377

ISBN

3319489372

Enbook ID

15194732

Wydawca

Springer International Publishing AG

Waga

4734

Wymiary

155 x 235 x 16

Pełny opis

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.