Książka Evaluation in Advertising Reception Stella Bullo

Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Autor: Stella Bullo
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
243.06
Placed within the context of reception studies, this book examines the persuasive potential of adver...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2014
strony
207
EAN
9781137350428
ISBN
1137350423
Enbook ID
04771303
Waga
388
Wymiary
209 x 145 x 18

Pełny opis

Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.

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