eTourism case studies

Name: eTourism case studies
Brand: Taylor & Francis Ltd
SKU: 9781138131156
Price: 1233.01 PLN
Availability: InStock

Management and Marketing Issues

Autor: Dimitrios Buhalis, Roman Egger

Język:

Oprawa: Twarda

Wydawca: Taylor & Francis Ltd

Dostępność: 50 % szansa

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eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing an...

Informacje o książce

Autor

Dimitrios Buhalis, Roman Egger

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2015

strony

518

EAN

9781138131156

ISBN

9781138131156

Enbook ID

10043346

Wydawca

Taylor & Francis Ltd

Waga

1120

Wymiary

165 x 234

Pełny opis

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

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eTourism case studies

Management and Marketing Issues

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