Książka Ethnography at Work Brian Moeran

Ethnography at Work

Autor: Brian Moeran
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
243.55
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-da...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2007
strony
168
EAN
9781845204983
ISBN
1845204980
Enbook ID
01254378
Waga
280
Wymiary
157 x 234 x 10

Pełny opis

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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