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Książka Environmental Analysis for Strategic Marketing Planning László Molnár

Environmental Analysis for Strategic Marketing Planning

DE

Autor: László Molnár, Vanya Kraleva
Język: Angielski
Oprawa: Miękka
Wydawca: OmniScriptum
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
292.50 zł
Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding an...

Informacje o książce

Autor
László Molnár, Vanya Kraleva
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2025
strony
164
EAN
9786209057977
Enbook ID
50124507
Wydawca
OmniScriptum
Waga
262
Wymiary
150 x 220

Pełny opis

Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding and analyzing the business environment from a strategic marketing perspective. The book explores how macro, industry, competitor, customer, and internal factors influence marketing decisions and contribute to building sustainable competitive advantage. It presents the most important analytical tools - such as the STEEPLE framework, Porter's Five Forces, benchmarking, the 6W model of customer analysis, the McKinsey 7S model, and SWOT analysis - each accompanied by theoretical foundations, practical implementation steps, advantages, and limitations. The aim is to help readers interpret complex environmental dynamics and integrate insights from different analyses into a coherent strategic mindset. This book serves as a valuable resource for marketing and management students as well as practitioners seeking to make evidence-based, forward-looking decisions in an increasingly complex and fast-changing world.

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