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Książka Energy Branding Fridrik Larsen

Energy Branding

Harnessing Consumer Power

Autor: Fridrik Larsen
Język: Angielski
Oprawa: Miękka
Wydawca: Springer International Publishing AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
245.55 zł
Demonstrating the potential of building strong brands in the energy sector, this book explores the c...

Informacje o książce

Autor
Fridrik Larsen
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
173
EAN
9783319861012
Enbook ID
20094281
Wydawca
Springer International Publishing AG
Waga
454
Wymiary
148 x 210 x 11

Pełny opis

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

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