Książka Enabling eBusiness - Integrating Technologies, Architectures and Applications W. S. Whyte

Enabling eBusiness - Integrating Technologies, Architectures and Applications

Autor: W. S. Whyte
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
523.79
Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusines...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2001
strony
446
EAN
9780471899419
ISBN
0471899410
Enbook ID
04894530
Waga
646
Wymiary
154 x 228 x 23

Pełny opis

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: How can you "seduce" customers into buying on-line? How do you get customers to trust you? What is database marketing? How do you make payment secure?

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