Emerging Market Multinationals

Name: Emerging Market Multinationals
Brand: Cambridge University Press
SKU: 9781107421523
Price: 153.02 PLN
Availability: InStock

Managing Operational Challenges for Sustained International Growth

Autor: Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Język:

Oprawa: Miękka

Wydawca: Cambridge University Press

Dostępność: 50 % szansa

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Emerging market multinationals are becoming leaders in their industries, able to compete on equal te...

Informacje o książce

Autor

Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

230

EAN

9781107421523

ISBN

1107421527

Enbook ID

09539716

Wydawca

Cambridge University Press

Waga

348

Wymiary

229 x 154 x 20

Pełny opis

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

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Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

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