Książka Electronic Commerce Gary Schneider

Electronic Commerce

Język: Angielski
Oprawa: Miękka
Dostępność: 50 % szansa
Przeszukamy cały świat
389.32
Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the m...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2014
strony
640
EAN
9781285425436
ISBN
128542543X
Enbook ID
02477791
Waga
940
Wymiary
189 x 232 x 23

Pełny opis

Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

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