Książka E-Shock Michael De Kare-Silver

E-Shock

The electronic shopping revolution: strategies for retailers and manufacturers

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
147.54
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1998
strony
279
EAN
9781349147762
ISBN
1349147761
Enbook ID
03614551
Waga
452
Wymiary
155 x 235 x 16

Pełny opis

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

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