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Książka E-Roadmapping Stefan P. Bornheim

E-Roadmapping

Digital Strategising for the New Economy

Autor: Stefan P. Bornheim
Język: Angielski
Oprawa: Twarda
Wydawca: PALGRAVE MACMILLAN
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
241.03 zł
This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to stra...

Informacje o książce

Autor
Stefan P. Bornheim
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2001
strony
192
EAN
9780333786956
ISBN
0333786955
Enbook ID
04599522
Wydawca
PALGRAVE MACMILLAN
Waga
456
Wymiary
140 x 216 x 17

Pełny opis

This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? This work examines ways of dealing with this complexity and provides a tool kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin pointing areas of competition and planning an organization's transformation. The work is based on extensive in-company research and is full of examples of the models in action.

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