Książka Dream Cafe - Lessons in the Art of Radical Innovation Duncan W. Bruce

Dream Cafe - Lessons in the Art of Radical Innovation

Język: Angielski
Oprawa: Twarda
Dostępność: 50 % szansa
Przeszukamy cały świat
107.71
This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
288
EAN
9781118977842
ISBN
111897784X
Enbook ID
04953202
Waga
532
Wymiary
157 x 237 x 20

Pełny opis

This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons that brand owners can learn from emulating the way that artists think and work. Utilizing a dip-in/dip-out approach in the form of an A to Z it argues that the kind of radical and edgy art that has historically served to provoke, challenge and disrupt the status quo evolved from illogical and irreverent ways of thinking and doing. The Dream Cafe argues that businesses need to emulate the Avant-Garde in order to survive and prosper, and shows how you can put Dream Cafe thinking into place and increase creativity and innovation in your work and around your brand.

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