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Książka Doing Media Research Michael Stevenson

Doing Media Research

Autor: Michael Stevenson, Misha Kavka
Język: Angielski
Oprawa: Miękka
Wydawca: Sage Publications Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 3-5 dni
197.50 zł
What is media research and how is it done? This book offers detailed introductions and practical gui...

Informacje o książce

Autor
Michael Stevenson, Misha Kavka
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2025
strony
312
EAN
9781529602043
Enbook ID
46523412
Wydawca
Sage Publications Ltd
Waga
544
Wymiary
170 x 242

Pełny opis

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A ′Fundamentals′ section covering eight big topics like ′what is method?′
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.

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