Książka Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking Tom Monahan

Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Autor: Tom Monahan
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
180.54
An Adweek Book Master the techniques that top companies use to spark creativity In today's business...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2002
strony
272
EAN
9780471417422
ISBN
0471417424
Enbook ID
04890734
Waga
584
Wymiary
162 x 237 x 23

Pełny opis

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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