Divided Spirits

Tequila, Mezcal, and the Politics of Production

Autor: Sarah Bowen

Język:

Oprawa: Miękka

Wydawca: University of California Press

Dostępność: Dostępna u dostawcy

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Divided Spirits tells the intertwined stories of tequila and mezcal, two of Mexico's most iconic pro...

Informacje o książce

Autor

Sarah Bowen

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

280

EAN

9780520281059

ISBN

0520281055

Enbook ID

09284261

Wydawca

University of California Press

Waga

384

Wymiary

229 x 152 x 17

Pełny opis

Divided Spirits tells the intertwined stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book uncovers how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir-- the taste of place-- has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its connection to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. But this book shows how the institutions that are supposed to guard the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences for the quality and taste of tequila and mezcal, and for communities throughout Mexico are stark. Divided Spirits suggests that we must move beyond market-based models if we want to preserve local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.

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Divided Spirits

Tequila, Mezcal, and the Politics of Production

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