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Książka Digital Type Design for Branding Stephen Boss

Digital Type Design for Branding

Autor: Stephen Boss
Język: Angielski
Oprawa: Miękka
Wydawca: Taylor & Francis Inc
Dostępność: 50 % szansa
Przeszukamy cały świat
291.18 zł
The approach will be to give visual aid (illustrated) and written reference to young designers who a...

Informacje o książce

Autor
Stephen Boss
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
224
EAN
9781498777209
ISBN
9781498777209
Enbook ID
14490101
Wydawca
Taylor & Francis Inc
Waga
372
Wymiary
165 x 229 x 11

Pełny opis

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

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