Książka Digital Transformation Playbook David L. Rogers

Digital Transformation Playbook

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
96.88
The fast-moving digital environment has been disorienting for traditional businesses, and many may n...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2016
strony
296
EAN
9780231175449
ISBN
0231175442
Enbook ID
02912582
Waga
632
Wymiary
171 x 237 x 22

Pełny opis

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

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