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Książka Digital Television in Thailand Sikares Sirakan

Digital Television in Thailand

Thai TV Broadcasting at the Crossroads

Autor: Sikares Sirakan
Język: Angielski
Oprawa: Miękka
Wydawca: VDM Verlag Dr. Müller
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
336.53 zł
The evolution of TV technology from analogue to digital brings about changes in TV industry. Thail...

Informacje o książce

Autor
Sikares Sirakan
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2009
strony
392
EAN
9783639116762
Enbook ID
06820522
Wydawca
VDM Verlag Dr. Müller
Waga
602
Wymiary
150 x 220 x 23

Pełny opis

The evolution of TV technology from analogue to digital brings about changes in TV industry. Thailand's TV industry has also adopted and used DTV technologies since the late 1990s in its TV broadcasting. The Thai government broadcasting regulators are expected to play a key role in launching and issuing national DTV policy. However, they seem to be involved in a conflict of interest which has negatively impacted Thailand's DTV transition. This study selects Thailand's TV industry as a case study of a developing country in response to global technological transition. The thesis aims to explore major drives influencing Thai broadcasting in the shift from analogue to digital. It provides recommendations vis-ŕ-vis the establishment of national DTV policy, and the current use of DTV technologies by Thai TV stations. The research project was conducted in Bangkok, Thailand, between Oct 2006 and Oct 2007, after the September coup in 2006. Two research methodologies employed in the study are (1) in-depth interviews with 26 experts (TV station administrators and mass communication scholars), and (2) observations of the nine TV stations.

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