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Książka Digital Sense - The Common Sense Approach to Effectively Blending Social Business Strategy, Markteting Technology, and Customer Experience Travis Wright

Digital Sense - The Common Sense Approach to Effectively Blending Social Business Strategy, Markteting Technology, and Customer Experience

Autor: Travis Wright, Chris J. Snook
Język: Angielski
Oprawa: Twarda
Wydawca: John Wiley & Sons Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
84.03 zł
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complet...

Informacje o książce

Autor
Travis Wright, Chris J. Snook
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2017
strony
304
EAN
9781119291701
ISBN
9781119291701
Enbook ID
10918327
Wydawca
John Wiley & Sons Inc
Waga
488
Wymiary
160 x 234 x 26

Pełny opis

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. * Optimize competitive advantage and customer experience * Map strategy back to business objectives * Engage customers with a pragmatic, proven marketing system * Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one--what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

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