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Digital Selling

How to Use Social Media and the Web to Generate Leads and Sell More

Autor: Grant Leboff

Język:

Oprawa: Miękka

Wydawca: Kogan Page Ltd

Dostępność: 50 % szansa

Przeszukamy cały świat

118.95 zł

The sales and marketing functions are increasingly converging, with lead generation now frequently a...

Informacje o książce

Autor

Grant Leboff

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

216

EAN

9780749475079

ISBN

0749475072

Enbook ID

09529931

Wydawca

Kogan Page Ltd

Waga

344

Wymiary

234 x 158 x 15

Pełny opis

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

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How to Use Social Media and the Web to Generate Leads and Sell More

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