Digital Marketing Fundamentals

Name: Digital Marketing Fundamentals
Brand: Taylor & Francis Ltd
SKU: 9781032964690
Price: 400.89 PLN
Availability: InStock

From Strategy to ROI

Autor: Marjolein Visser, Mike Berry

Język:

Oprawa: Miękka

Wydawca: Taylor & Francis Ltd

Dostępność: 50 % szansa

Przeszukamy cały świat

400.89 zł

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digit...

Informacje o książce

Autor

Marjolein Visser, Mike Berry

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2025

strony

602

EAN

9781032964690

Enbook ID

46523315

Wydawca

Taylor & Francis Ltd

Waga

1116

Wymiary

170 x 240

Pełny opis

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.

Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

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Digital Marketing Fundamentals

From Strategy to ROI

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również