Digital Marketing - 3ed

Name: Digital Marketing - 3ed
Brand: wessex, inc.
SKU: 9798990193239
Price: 395.1 PLN
Availability: InStock

Autor: Jeremy Kagan

Język:

Oprawa: Twarda

Wydawca: wessex, inc.

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

395.10 zł

This book approaches digital marketing in two ways: from the point of view of the strategic thinker...

Informacje o książce

Autor

Jeremy Kagan

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2024

strony

346

EAN

9798990193239

Enbook ID

46210586

Wydawca

wessex, inc.

Waga

848

Wymiary

183 x 260 x 23

Pełny opis

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

The 3rd edition of Digital Marketing: Strategy & Tactics has been completely updated with an extensive range of highly relevant new material, particularly around AI, Video, Social Media, Influencer Marketing, E-commerce, and Emerging technologies.

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