Książka Digital Advertising Jeremiah Lynwood

Digital Advertising

Issues & Trends in an Online World

Język: Angielski
Oprawa: Miękka
Dostępność: 50 % szansa
Przeszukamy cały świat
442.99
The United States is the world''s largest advertising market. Advertising has been -- and continues...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2014
strony
82
EAN
9781631177859
ISBN
9781631177859
Enbook ID
06428221
Waga
186
Wymiary
229 x 155 x 7

Pełny opis

The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

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