Development and Implementation Issues for Managing Sales Performance

Name: Development and Implementation Issues for Managing Sales Performance
Brand: Scholars' Press
SKU: 9783639517446
Price: 346.87 PLN
Availability: InStock

Autor: Angelos Vouldis

Język:

Oprawa: Miękka

Wydawca: Scholars' Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

346.87 zł

The research project concentrates on the issues which an organization faces, in developing and imple...

Informacje o książce

Autor

Angelos Vouldis

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

260

EAN

9783639517446

ISBN

363951744X

Enbook ID

07139531

Wydawca

Scholars' Press

Waga

386

Wymiary

152 x 229 x 15

Pełny opis

The research project concentrates on the issues which an organization faces, in developing and implementing an efficient and cost-effective conceptual framework for measuring and managing sales performance in the automotive retail sector. Due to the global financial crisis, organisations experience an economic downturn. This makes the use of a standard framework which can support their derived action plans of vital importance. This framework would aim to offer a holistic view of the sales performance with accurate results. A review of the literature provided extensive information and analysis of the different models and frameworks that could be identified and used in performance measurement literature.The research indicates that the proposed framework connects the measurement results with the derived action plans following a continuing improvement approach. The project has not only a theoretical approach but it also focuses on the implementation process.

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