Developing the Public Relations Campaign

Name: Developing the Public Relations Campaign
Brand: Pearson Education
SKU: 9780205066728
Price: 670.39 PLN
Availability: InStock

Autor: Ruth Sullivan, Randall W. Bobbitt

Język:

Oprawa: Miękka

Wydawca: Pearson Education

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

670.39 zł

A practical, easy-to-follow approach to public relations Written for students taking advanced course...

Informacje o książce

Autor

Ruth Sullivan, Randall W. Bobbitt

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

288

EAN

9780205066728

ISBN

0205066720

Enbook ID

04538434

Wydawca

Pearson Education

Waga

413

Wymiary

190 x 230 x 8

Pełny opis

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Develop their own public relations campaigns * Apply public relations skills to the real world * Understand how to apply communication theories to public relations

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Developing the Public Relations Campaign

Informacje o książce

Pełny opis

Możesz być zainteresowany

I Came To Get My Balls Wet: 120 Pages I 6x9 I Graph Paper 5x5 I Funny Alcohol, Drinking & Table Tennis Gift

Poetic Silence

My Birthday - Early Reader - Children's Picture Books

Outbursts of Horror

Memristor-Based Nanoelectronic Computing Circuits and Architectures

Latitude & Longitude

Plants And Their Secondary Metabolites Against Diabetes Mellitus

Proceedings of Sixth Doctoral Symposium on Computational Intelligence

Hydrogeophysics

Exploring Chaos

Paris and the Spirit of 1919

Easystart: The White Oryx

Routledge Handbook of International Political Economy (IPE)

Psalms of Lament in Mark's Passion

Klienci, którzy kupili tę książkę, kupili również

Un dia a la platja

Focus on Success - 6th edition - Technik - B1/B2

Boží mlýn s turbem 1 - Muž na stezce

El ABC's de los Arreciffes de Coral

Das Spannungsverhaltnis zwischen Schiedsrichter und Parteivertreter in der internationalen Schiedsgerichtsbarkeit

Mann ist Mann

Les Femmes Et l'Esthetique de la Feminite Dans l'Oeuvre d'Alfred de Musset

FastTrack Lead-Sänger, für Gesang. Bd.1

LÜK