Książka Designing Interactive Strategy - From Value Chain to Value Constellation Normann

Designing Interactive Strategy - From Value Chain to Value Constellation

Autor: Normann
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
202.97
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1998
strony
184
EAN
9780471986072
ISBN
0471986070
Enbook ID
04085944
Waga
290
Wymiary
227 x 154 x 12

Pełny opis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.

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