Designing B2B Brands - Lessons from Deloitte and 195,000 Brand Managers

Autor: Carlos Martinez Onaindia

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 11-15 dni

205.68 zł

"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and...

Informacje o książce

Autor

Carlos Martinez Onaindia

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

224

EAN

9781118457474

ISBN

1118457471

Enbook ID

01261128

Wydawca

John Wiley & Sons Inc

Waga

988

Wymiary

221 x 283 x 17

Pełny opis

"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights." -- The CA magazine (UK) Get tactical insight from the top business-to-business branding experts--and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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Designing B2B Brands - Lessons from Deloitte and 195,000 Brand Managers

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