Książka Design Thinking for Strategy Claude Diderich

Design Thinking for Strategy

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
249.32
The business environment is changing more rapidly than ever before, and new business ideas are emerg...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2020
strony
232
EAN
9783030258771
ISBN
3030258777
Enbook ID
33294720
Waga
359
Wymiary
155 x 235 x 13

Pełny opis

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

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