Design Leadership Ignited

Name: Design Leadership Ignited
Brand: Stanford University Press
SKU: 9781503613966
Price: 142.31 PLN
Availability: InStock

Elevating Design at Scale

Autor: Gerda Gemser, Giulia Calabretta

Język:

Oprawa: Twarda

Wydawca: Stanford University Press

Dostępność: Dostępna u dostawcy

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Design leadership at scale requires leaders who design the design function, establish a thriving env...

Informacje o książce

Autor

Gerda Gemser, Giulia Calabretta

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2022

strony

240

EAN

9781503613966

ISBN

1503613968

Enbook ID

35340825

Wydawca

Stanford University Press

Waga

538

Wymiary

237 x 161 x 26

Pełny opis

Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.

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Design Leadership Ignited

Elevating Design at Scale

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