Książka Demand Driven Strategic Planning FAVA NEVES

Demand Driven Strategic Planning

Autor: FAVA NEVES
Język: Angielski
Oprawa: Twarda
Dostępność: 50 % szansa
Przeszukamy cały świat
999.85
This book offers students and practitioners alike an integrated approach to strategic planning for c...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2016
strony
180
EAN
9781138144040
ISBN
9781138144040
Enbook ID
10057394
Waga
520
Wymiary
174 x 246

Pełny opis

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.

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