Książka DECODING A PROSOCIAL MESSAGE Tatyana Dumova

DECODING A PROSOCIAL MESSAGE

CONTENT ANALYSIS OF A LOCAL CHILDREN S TELEVISION SERIES, 1972-2002

Język: Angielski
Oprawa: Miękka
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
332.22
DECODING A PROSOCIAL MESSAGE This research aimed to identify, analyze, and evaluate prosocial messag...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2009
strony
260
EAN
9783639190878
Enbook ID
06827195
Waga
403
Wymiary
150 x 220 x 16

Pełny opis

DECODING A PROSOCIAL MESSAGE This research aimed to identify, analyze, and evaluate prosocial messages contained in News Six, a local children s TV series produced by WBGU-PBS, Bowling Green, Ohio in 1972-2002. The analysis focused on the program content in terms of the socializing function it served for the intended audience of sixth grade students. The social cognitive theory of mass communication provided a framework for the explication of how televised messages are acknowledged by the audience. Content analysis methodology was supplemented with unstructured participant observation. The study involved locating and creating a DVD archive of News Six master tapes. Results demonstrated that News Six was rich with community, school, and family-oriented prosocial messages. Altruistic behaviors such as helping, sharing, caring, and cooperation composed the most prevalent theme. Overall, the study provides empirical data, insights, and recommendations that may stimulate further research of existing prosocial television programming for early adolescents and assist in the development of new programs.

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