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Książka Decision Science: A Human-Oriented Perspective George Mengov

Decision Science: A Human-Oriented Perspective

Autor: George Mengov
Język: Angielski
Oprawa: Miękka
Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
423.49 zł
This book offers a new perspective on human decision-making by comparing the established methods in...

Informacje o książce

Autor
George Mengov
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
160
EAN
9783662509524
ISBN
3662509520
Enbook ID
15201811
Wydawca
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Waga
2818
Wymiary
155 x 235 x 9

Pełny opis

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

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