Książka Data Warehousing Sean Kelly

Data Warehousing

The Route to Mass Communication

Autor: Sean Kelly
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
266.46
Though companies have amassed an enormous amount of data, they havena t always been able to use it b...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1996
strony
228
EAN
9780471963288
ISBN
0471963283
Enbook ID
04894961
Waga
366
Wymiary
153 x 227 x 14

Pełny opis

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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