Ponad 4 miliony tytułów w języku angielskim i innych językach! Odkryj swoją nową historię już dziś!

Data-Driven Personas

Name: Data-Driven Personas
Brand: Springer International Publishing AG
SKU: 9783031011030
Price: 207.85 PLN
Availability: InStock

Autor: Bernard J. Jansen, Joni Salminen

Język:

Oprawa: Miękka

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

207.85 zł

Data-driven personas are a significant advancement in the fields of human-centered informatics and h...

Informacje o książce

Autor

Bernard J. Jansen, Joni Salminen

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2021

strony

317

EAN

9783031011030

Enbook ID

39279695

Wydawca

Springer International Publishing AG

Waga

657

Wymiary

191 x 235 x 19

Pełny opis

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools-data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Data-Driven Personas

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również