Data-Driven Approaches for Effective Managerial Decision Making

Name: Data-Driven Approaches for Effective Managerial Decision Making
Brand: IGI Global
SKU: 9781668475690
Price: 949.54 PLN
Availability: InStock

Autor: Himanshu Sharma

Język:

Oprawa: Miękka

Wydawca: IGI Global

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

949.54 zł

In today's competitive market, a manager must be able to look at data, understand it, analyze it, an...

Informacje o książce

Autor

Himanshu Sharma

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2023

strony

360

EAN

9781668475690

ISBN

1668475693

Enbook ID

43374530

Wydawca

IGI Global

Waga

677

Wymiary

178 x 254 x 19

Pełny opis

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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