Książka Customize the Brand - Make it More Desirable & Profitable Torsten H. Nilson

Customize the Brand - Make it More Desirable & Profitable

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
203.55
This book explores the increasingly important topic of brand building within the one-to-one concept....

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2002
strony
192
EAN
9780470848227
ISBN
0470848227
Enbook ID
04886137
Waga
464
Wymiary
169 x 246 x 17

Pełny opis

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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