Customer Value-Based Model

Name: Customer Value-Based Model
Brand: Grin Publishing
SKU: 9783656380580
Price: 59.66 PLN
Availability: InStock

A due diligence concept out of the modern corporate finance world

Autor: Gerald Boss, Hartwin Maas

Język:

Oprawa: Miękka

Wydawca: Grin Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

59.66 zł

Master's Thesis from the year 2005 in the subject Economics - Finance, grade: 95% von 100% , HAN Uni...

Informacje o książce

Autor

Gerald Boss, Hartwin Maas

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

EAN

9783656380580

ISBN

3656380589

Enbook ID

05283762

Wydawca

Grin Publishing

Waga

Wymiary

148 x 210 x 4

Pełny opis

Master's Thesis from the year 2005 in the subject Economics - Finance, grade: 95% von 100% , HAN University of Applied Sciences (Arnhem Business School), course: VWL - Finanzwissenschaft, Marketing, language: English, comment: Die Note 95% wurde erstmalig von der Hochschule für eine Masterarbeit vergeben. "You are damn smart" lautete das Abschlusskommentar der Kommission. Die beiden Autoren aus Österreich und Deutschland erhielten ein Stipendium für den Master of International Business. , abstract: The master thesis presents the derivation of the Customer Value-Based Model (CVM) which stands for a new approach for a solid corporate valuation. The CVM is a comprehensive tool for supporting strategic decision making processes and corporate valuation. It synthesizes a holistic view which takes strategic and operational management levels into consideration and establishes a financing-marketing interface. It connects the value of the customer base as a main focus of marketing activities with the corporate value as measurement of the financial success of the company. A further advantage is that the success of marketing activities can also be viewed from the shareholder value perspective. Hence, the model helps to estimate the commitment of marketing to the total performance of the company.The CVM is applied by a Volvo car retailer in the Netherlands. The car retail business is basically distinguishing between customer services which indicate that the customer should be the most risky asset for a company. Four subsidiaries belong to the Dutch car dealer which are analyzed within this master thesis and valuated by the CVM.

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Customer Value-Based Model

A due diligence concept out of the modern corporate finance world

Informacje o książce

Pełny opis

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