Książka Customer Relationship Management Michael J. Cunningham

Customer Relationship Management

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
48.08
This is the fast track route to developing world customer relationships. It covers all the key techn...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2002
strony
130
EAN
9781841122137
ISBN
1841122130
Enbook ID
05094587
Waga
123
Wymiary
126 x 176 x 8

Pełny opis

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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