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Książka Customer Relationship Management F. Rajola

Customer Relationship Management

Organizational and Technological Perspectives

Autor: F. Rajola
Język: Angielski
Oprawa: Twarda
Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
208.36 zł
Companies and financial institutions are employing operational information systems in an efficient w...

Informacje o książce

Autor
F. Rajola
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2003
strony
172
EAN
9783540440017
ISBN
3540440011
Enbook ID
01564507
Wydawca
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Waga
980
Wymiary
155 x 235 x 16

Pełny opis

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technologicaland organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

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